YouTube Director App to Help Businesses Create Ads

Tech Crunch

YouTube make most of their money from advertising and though that can be annoying to users, it's always going to be a great business. Smaller businesses have mostly been out of luck though as they might not have the chance to make a great advert that would do well on YouTube. Now that may have changed as YouTube have released YouTube Director which provides three options for businesses.

The main product is the YouTube Director app which allows small businesses to make their own ads directly from their phone. Using this, they can also go to Google AdWords to help push their business further as well. They'll be able to edit the videos through the app as well so they can make their ads as fancy or as simple as they like. It means you can show your customers exactly what you're best as you know your company better than anyone.

Other products include an option for YouTube to send professionals to do the filming and the editing of your ad. This means that you can get your ad to look maybe a little better then you might be able to do if you're an amateur. The best thing about this service is that it is essentially free. That's not to say that you don't need to spend any money on ads, but there are no extras after the first $150 you need to spend for YouTube to show your ads. This is going to be a worry off of a lot of small business owner's shoulders. For now this service is only available in Atlanta, Boston, Chicago, Los Angeles, San Francisco and Washington D.C.

The final service they're offering is for businesses who want to advertise an app themselves. As long as the company provides a logo and screenshots among other things, YouTube will automatically make an advert for them. This is great if you just quickly want something to get your app out there, but it might not be so good in the long run.

All three of these options were a great choice for YouTube and should hopefully help a lot of businesses as well.

Rosina Brooker

Rosina is a Songbird writer with a degree in Creative Writing. She's trying to focus on her novel on the side but is glad to be playing around with apps and writing about them in the mean time! Follow her @Songbird_Rosina

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